Xaroupi Project
Brand identity
Xaroupi project is a small food company with handmade natural products made of carob. The aim was to design a visual language that communicates authenticity, tradition, and sustainability, while also appealing to a modern audience. The logo draws inspiration from the natural form of the fruit, paired with earth tone colors that reflects the purity of the brand’s products.
The color palette is rooted in earthy tones, echoing the Mediterranean landscape and the organic character of the company. This identity system was designed to work seamlessly across packaging, print, and digital applications, helping the business present itself as both trustworthy and contemporary.
